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authentic storytelling through social media

November 15, 2023

Over the past few months, The Chamber has been partnering with MAD Social Agency to create video content for our social media. But who exactly is MAD and why should you consider an agency to help you with your social media? We chatted with Maddie Thompson, Founder at MAD to share a little more about their business and social media tips you should consider.

Q. Tell us who MAD is? 

A. MAD Social Agency is a forward-thinking social media agency based in Winnipeg. Our journey began with a vision to challenge the conventional to bring a fresh perspective to the digital marketing world. We specialize in crafting unique social media strategies that blend fun, trending content with high-quality, professional material. Our approach is about breaking the mould of traditional corporate communication, making social media an entertaining and engaging space, and, most importantly, getting results for our clients and helping their businesses grow.

Q. What are some top trends you are seeing on social media right now? 

A. The landscape of social media is constantly evolving, and staying ahead of the curve is key. One of the most prominent trends is the rise of authentic storytelling

“Consumers are increasingly drawn to brands that share genuine stories, experiences, and behind-the-scenes glimpses.”

This authenticity fosters a deeper connection and trust between the brand and its audience.

Another trend gaining momentum is the emphasis on user-generated content. Encouraging customers to share their experiences with products or services provides authentic endorsements and significantly increases engagement and reach.

The trend of diversifying content types remains crucial. Mixing up content formats – from images and videos to infographics and blogs – keeps the audience engaged and caters to different preferences, ensuring a broader appeal and reach.

These trends highlight a shift towards more engaging, relatable, and socially conscious content, reflecting the evolving expectations of social media users!

Q. What is the best tool or system to track social media success?   

A. To effectively track social media success, our primary tool is Meta Suite. It offers a comprehensive overview of our campaigns, providing deep insights into audience engagement and content performance. Meta Suite’s robust analytics help us understand the impact of our strategies and make data-driven decisions. Loomly has also been a part of our toolkit for detailed, post-by-post analysis. 

Beyond these tools, I strongly emphasize the importance of manual engagement. Actively interacting with our community, responding to comments and engaging with followers is a cornerstone of our approach. This hands-on engagement fosters a more authentic and meaningful presence on social media, which is crucial for building brand loyalty and driving growth. This blend of sophisticated analytics and personal touch truly sets our social media strategies apart.

Q. We see you attending a lot of networking events, why is it important to be at these types of events? 

A. Networking events hold a special place in my journey as an entrepreneur. These gatherings are more than just business opportunities; they are a platform where I can showcase my personal brand alongside my business. My presence at these events is an extension of the values and vision I embody through MAD Social. I believe in the power of personal connections, and these events allow me to forge relationships that go beyond mere business transactions.

Posts that I do specifically on LinkedIn complement these in-person interactions. Thanks to the personal insights and professional achievements I share online, people often feel they already know me before we even meet. This pre-existing familiarity makes networking more effective and enjoyable.

These events are also invaluable for continuous learning and staying on top of industry trends. They provide a firsthand look at the evolving market dynamics and offer fresh perspectives I can bring back to MAD Social, ensuring we stay ahead of the curve.

“Networking events like the ones at The Chamber are crucial to my personal and professional growth, helping me build a robust network and a strong, relatable brand.”

Q. As we approach the holiday season, if a business can only focus one thing on their social media for the holiday season, what should it be? 

A. While many brands focus heavily on product promotion and sales, I believe in showcasing the brand’s human side, particularly the team behind it. This strategy is about connecting with our audience by sharing our stories, celebrations, and holiday spirit. It’s a way to personally engage with our community, leading to stronger customer loyalty and potentially higher sales. People tend to connect more with brands they see as relatable and human, and the holiday season is the perfect time to highlight this aspect of our brand. 

Consider exclusive holiday offers or promotions shared on social media, and engage customers with festive contests or campaigns. Collaborating with influencers for holiday-themed campaigns can also amplify your reach and sales!

As a business owner, it’s crucial to recognize where your focus can be most effectively utilized. Delegating social media management to a dedicated agency ensures that your social media presence is professional and engaging and frees up your time to concentrate on other critical aspects of your business during the holiday season.

Learn more about MAD and book a FREE 1-1 social media strategy session to help you this holiday season or to plan for the 2024 season ahead. Click here.

Want to meet Maddie and learn more marketing tips and tricks? Check out our FREE Small Business Marketing Forum and Holiday Market on November 23. Register your spot now.

Connect with Maddie for a free 1-1 session or find her team at the Forum and learn more from our panel of experts, followed by a workshop hosted by David Owasi, to show you clear and simple steps on how to find and attract clients using AI.

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