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Unapologetically Winnipeg

December 4, 2024

4 minute read
Post Contributed by Amber Samson, Manager, Human Resources, RBC Convention Centre
Leadership Winnipeg Class of 2024-2025


During the recent Leadership Winnipeg session, we had the privilege of hearing from several community leaders who shared insights on the ongoing transformations in downtown Winnipeg, as well as their visions for the city’s future.

Kevin Hunter of the Downtown YMCA highlighted the organization’s rich history as Manitoba’s longest-serving community group, founded in 1879. The YMCA has become an integral part of downtown life, with over 1,000 visitors daily, offering programs in mental health, newcomer services, and youth activities. The YMCA’s Heart of the City Campaign, a $15 million initiative, will transform the building into a true community hub, expanding its reach and providing a space for connection and support. Kevin’s key message was clear: downtown isn’t a place, it’s people.

David Pensato from The Exchange District Biz, provided a deep dive into the Exchange District’s evolution. Home to over 150 heritage buildings, the district has witnessed dramatic change, but despite challenges, the district has flourished as an epicenter for arts, technology, and entrepreneurship. With developments like Waterfront Drive and events such as Nuit Blanche and First Fridays, the Exchange continues to grow. However, David emphasized the need for strategic investments and improved connectivity with the rest of downtown to ensure sustainable development.

Jino Distasio, from the University of Winnipeg and a long-time downtown advocate, reflected on his personal memories of the area’s once-thriving energy, and posed a thought-provoking question: “What will today’s youth remember about downtown Winnipeg?” Despite over $4 billion in economic investments since 2005, downtown continues to face challenges, including the loss of key social spaces and the decline of its retail landscape. Jino emphasized that perhaps the biggest obstacle is changing the mindset of how people perceive our downtown. He also highlighted the need for a walkable avenue in the heart of the city, such as revitalizing Portage Avenue to once again be a lively, pedestrian-friendly space.

Jackie Hunt from End Homelessness Winnipeg discussed the organization’s efforts to implement the 10-Year Plan to End Homelessness in the city. Established in 2015, End Homelessness Winnipeg collaborates with community organizations, government, and individuals with lived experience to address homelessness. Jackie highlighted the pathways leading to homelessness and emphasized the importance of providing tailored support to individuals, helping them secure stable housing and access vital services.

Jim Ludlow and Dorian Morphy of True North Real Estate Development and True North Sports and Entertainment reflected on the 20th anniversary of the opening of the downtown arena, a pivotal moment for the city. Their leadership, rooted in values of reinvestment, humility, culture, resilience, and purpose, focuses on creating meaningful change through collaboration. Their partnership with the Province of Manitoba and Southern Chiefs’ Organization aims to transform Portage Place into a community-focused campus offering housing, healthcare, and other services.

Greg Burnett of the Downtown Community Safety Partnership (DCSP) shared how his team works to create a safer downtown. Outfitted in their distinctive green, the staff are often seen patrolling the area, DCSP collaborates with the City, Winnipeg Fire Paramedic Service (WFPS), and Winnipeg Police Service (WPS) to provide a coordinated response to downtown safety issues. DCSP’s work extends beyond safety, helping individuals access resources, secure identification, find shelter, and ultimately, stable housing.

One phrase that stuck with me throughout the day was “unapologetically Winnipeg,” something I heard from one of our speakers. It’s a sentiment that truly resonates, and I feel it’s something we should all proudly wear as we celebrate the unique spirit and potential of our city.

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