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Small Business Marketing Forum – December

Thursday, December 9, 2021
7:30 am – 10:30 am

Small Business Marketing Forum + Holiday Market
Thursday, December 9, 2021 | 7:30 a.m. – 10:30 a.m.
Delta Winnipeg Hotel, 350 St. Mary Avenue

Free to Attend

Are you ready for the holiday season? For many businesses, this season is the busiest time of year. How can your business stand out for all the noise and competition? As we gear up for the shopping season, local Winnipeg experts want to share their top trends and best practices.
Our December Small Business Forum will focus on sales and visual marketing from speakers Jeff Vilar and Phil Hepner of Naida Communications, Amanda Buhse of Coal and Canary, Dania Aboaoun, Red Moon Creative and Amie Seier from Community Gym. Our Forum is your opportunity to reimagine how you market your business and connect with your clients.
Do you have Sales S.M.A.R.T.S.™? – The Key Takeaways to Sales Success

  • Ensure a strong, proactive sales foundation to optimize growth
  • Differentiate yourself from the competition
  • Convert leads to sales


Why you should register:

  • Connect one-on-one with other small business owners
  • Join multiple round table discussions with local members
  • Hear from keynote presenters on sales and the strength of visual marketing
  • Shop local in our holiday marketplace
  • Amanda Buhse, Coal and Canary
  • Amie Seier, The Community Gym
  • Dania Aboaoun, Red Moon Creative
  • Jeff Vilar and Phil Hepner, Naida Communications

7:30 a.m.    Registration + Shopping
8:30 a.m.    Program Begins
8:40 a.m.    Panel Discussion with:

Amanda Buhse, Coal and Canary
Amie Seier, The Community Gym
Dania Aboaoun, Red Moon Creative

9:35 a.m.    Shopping Break
9:45 a.m.    Workshop with Jeff Vilar and Phil Hepner, Naida Communications
10:30 a.m.  Closing Remarks


Digital and/or physical COVID immunization card will be mandatory at our event check-in for all Winnipeg Chamber in-person gatherings.



Jeff Vilar

In 2009, Jeff Vilar launched Naida Communications, a sales and marketing growth consulting firm dedicated to helping businesses generate and elevate their sales. With more than 30 years of experience in the sales and marketing arena, Jeff has been instrumental in the growth of many SME’s in a variety of industries including manufacturing, agriculture, technology, distribution, insurance and financial services. As a high energy facilitator for the Trade Accelerator Program (TAP),  Jeff shares his expertise in scaling revenue growth and distribution channels to Canadian businesses wanting to export all over the world!

Jeff’s diligent and no-compromise attitude to strategic sales and marketing initiatives and sales process development enables him to provide his clients with a high level of accountability. However, his most prominent asset is his relentless dedication toward growing the companies with whom he partners. His one goal, always, is to “Elevate your Sales!”


Phil Hepner

Having been a top performer in sales for over 25 years in a wide array of industries, Phil Hepner is nothing less than a leader of business development. Through Naida sales training, Phil passes along the strategy development techniques and processes that lead him and his sales teams to great success. Most recently having worked in sales leadership with BellMTS Dealer Channel and Bell Canada, Phil joined Naida in 2021 to pass on his knowledge and help other businesses reach their full revenue potential.


Dania AboAoun

Dania AboAoun is a multidisciplinary designer with over ten years of experience in content creation and design coming from several successful branding and marketing agencies from the Middle East and Canada. Dania can comprehend trending needs within various industry niches and utilize her multi-cultural experience to deliver quality and value with a strong academic background in visual communication and a deep understanding of international markets. She has a growing list of multinational clients and helps them accelerate their growth with visually appealing design and branding solutions.


Amanda Buhse

A multi-award-winning marketing maverick, entrepreneur, speaker, and overall creative force – Amanda Buhse is the CEO and Chief Creative Officer of Coal and Canary. Her creative efforts with Coal and Canary have been featured in numerous national and international media outlets including, Forbes, the GRAMMY, Oscar, and Golden Globe swag bags, The Globe and Mail, Good Morning America, Cameron Diaz’ The Body Book, Style at Home, Canadian Living and many more.

Before starting Coal and Canary, Amanda worked as a graphic designer and marketing executive for companies both large and small in retail, fashion, and agency environments. The experience she learned while working for this diverse mix of company’s taught her valuable skills that she brings to the table in her role at Coal and Canary each day.

She’s passionate about creativity and harnessing its power to enhance every aspect of business and life. Since 2014, Amanda has grown Coal and Canary into “Canada’s favourite artisan candle” according to Forbes Magazine, under Amanda’s leadership.

She was named “Female Entrepreneur of the Year” through the Women Business Owners of Manitoba, as well as “Volunteer of the Year” through the Winnipeg Chamber of Commerce, and most recently named “Top 5 North American Trailblazers” through the RevolutionHer Awards in 2021. She was a 2019 Spirit of Winnipeg Award winner in the trade category as well as “Best Small Business of the Year Award” from the 2020 Tourism Winnipeg Awards of Distinction. Her largest accolade to date came in early 2021, when Amanda was named a G20 YEA Canadian Delegate for the global G20 Summit hosted by Milan/Rome which will focus on COVID-19 socio-economic recovery, as well as a global renaissance, for inclusive, sustainable, and innovative prosperity.

Amanda’s leadership and commitment to the small business community are evident as she is a current Board Member for the Winnipeg Chamber of Commerce, was Co-Chair of The Winnipeg Chamber of Commerce 2019/2020 Small Business Advisory Council, and was also one of two Chamber representatives chosen to sit on the Mayor of Winnipeg’s COVID-19 Business Task Force, established in March 2020, to advise on the COVID-19 related impacts felt by the Winnipeg business community.

Amanda is a passionate voice in the female entrepreneurial scene in Canada and wants to inspire audiences to trust their intuition and fearlessly show up in the world as the truest expression of themselves. She loves to share her personal journey of how she overcame tragedy and used it as fuel to succeed with a dream she never even knew had.

Her most recent speaking highlights include clients such as Verizon, Wix, as well as numerous school and business conferences and professional business organizations.

In her spare time, you’ll find her singing, cooking, painting, or spending quality time at the cabin with her family, husband Jeff, and little dog, Pancakes.


Amie Seier

Amie Seier wears many hats: a Fitness Professional, Digital Marketing Aficionado and Business Owner based in Winnipeg, Canada.

She founded Winnipeg’s newest up-and-coming fitness studio, The Community, where she runs operations, coaches, marketing, and more. Before launching into the world of business ownership, she has a management level in digital marketing, working with international brands from all over Canada.

Her passions include hot sweaty indoor fitness classes, the outdoors, and believes that anyone and everyone can find their movement. You gotta believe it before you see it.

350 St. Mary Ave.
Winnipeg, MB

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