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Become an AIR MILES® Partner

The Winnipeg Chamber of Commerce has partnered with AIR MILES INCENTIVES® – Managed by RMG Loyalty, to help your business increase sales, drive incremental revenue, boost customer spend, stand out from your competition, and more.

AIR MILES INCENTIVES makes it possible for qualified businesses to instantly adopt a proven reward program, by becoming an AIR MILES® Partner*, and reward their customers with Miles to achieve their unique business goals.

Member businesses who qualify and go on to become AIR MILES® Partners will receive preferred Winnipeg Chamber member pricing.


The AIR MILES® Reward Program has:

  • 99% brand recognition across Canada
  • Been proven to deliver positive results for hundreds of Partners over 28 years
  • More than 11 million Collectors (2/3 of Canadian households)
  • Thousands of Partner locations giving AIR MILES® Reward Miles across Canada
  • Collectors redeeming for a reward every 3 seconds


→ Learn more about: How to become an AIR MILES Partner – A Guide for Small to Medium-Sized Canadian Businesses


Research shows that:

  • 69% of consumers say their choice of retailer is influenced by earning loyalty program points
  • 66% of consumers will modify where and when they make a purchase to maximize points
  • 77% say a loyalty program makes them more likely to keep doing business with a brand
  • 58% of consumers modify how much they spend, and 62% modify the brands they purchase, to maximize points


Here are some AIR MILES INCENTIVES Partner results:

  • 39% year-over-year sales growth
  • Up to 118% increase in the number of transactions
  • Up to 59% in average spend per transaction from AIR MILES customers
  • 69% increase in net new contracts
  • 75% increase in spending during an AIR MILES promotional period


How It Works:

1. We learn your goals and challenges and build a custom program together
2. We train your staff and help you launch your program
3. We provide the tools to promote and manage your program successfully


Plus. We’ll be with you every step of the way.

When you become an AIR MILES INCENTIVES® Partner, you’ll receive ongoing counsel and support from a dedicated Partner Lead. From launch, program design, staff engagement, and more, we are here to guide you to ensure you get the most out of your AIR MILES® Reward Program.


Learn more or get started today!

Melanie Pollard
[email protected]


* Qualification required. Some conditions apply. Contact us for complete details.

®™Trademarks of AM Royalties Limited Partnership used under license by LoyaltyOne, Co. and Retail Media Group (RMG) Inc.

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