How event marketing can strengthen your brand

May 29, 2017


Organizing a special event for clients or employees is one of the most effective tactics for a vendor or employer to bolster brand recognition. This is how to take full advantage of it.

Clients and employees want meaningful experiences that stimulate their senses and their imagination, and fall in line with the ideals they uphold.

Event marketing, such as a special event held for the launch of a new product, or a VIP outing for your preferred clients or most productive employees, is a particularly effective way of providing those experiences, while also increasing your brand’s visibility and helping to achieve your business goals.

According to the EventTrack 2016 report on event marketing, 74% of consumers say that after engaging in event marketing experiences, they are more likely to buy the products being promoted.

Here are some tips for a successful event marketing experience.


Before the event

Start by determining the objective of the event. Is it to attract new clients? To thank your most loyal ones? To boost the popularity of a new product? To strengthen the bond between your employees? To reward your top talent? Your answer will inform your choice of activity and whom you include on the guest list. To make a wise choice, make sure that the values represented by the event correspond with the ones you want your brand to be associated with, and that the activity will interest your guests.

Opt for a one-of-a-kind event that participants will remember for a long time, such as an experience that stimulates all their senses. It’s the best way to leave a lasting impression.

Promote your event. Using an event-planning platform such as EventBrite, a newsletter, social media or personalized emails, tempt those you’ve invited to attend by posting an irresistible description of the event, pictures, videos or testimonies from participants from previous years.

During the event

Having the opportunity to mingle with your clients and employees is one of the main benefits of event marketing. Take advantage of it! Participate and take the opportunity to talk to your guests before and after the main event. Pay attention to them and what they have to say about your product, if applicable.

After the event

Keep the fun going by posting short videos and pictures taken during the event on your company’s social media accounts.

Be sure to follow up. Send your guests a note to thank them for attending the event, ask them about their impressions and invite them to contact you to continue discussions you had during the event.

Cirque du Soleil: your partner for your VIP events

Cirque du Soleil group offers include everything you need for a successful event marketing experience. In addition to wowing audiences with performances that push the boundaries of agility and creativity, they were designed to offer your guests an unforgettable evening.

The Cirque du Soleil team will organize the entire evening. You will have the freedom to mingle with your guests while your group receives the royal treatment: reserved parking spaces, a warm welcome in our festive VIP Tent, and a selection of hors d’oeuvres, cocktails and desserts. Not to mention the gift bag that each guest receives as a souvenir of a memorable night.

What is more, with a Cirque du Soleil VIP outing, the world-renown company’s own values of creativity, performance and commitment will be reflected upon your organization. To help impart these values, Cirque du Soleil gives you the opportunity to meet the show’s artisans. A one-of-a-kind experience!

To learn more about Cirque du Soleil group offers, go to