Engage Customers Through Storytelling

January 16, 2017

With 2017 well underway, businesses are looking for new ways to elevate themselves. What can your company do to boost its brand this year? A solid marketing plan can be a game-changer. Having a story to tell along with that plan, that’s even better.

Ryan Kirkness, Owner and marketing coach with freshlook marketing joined The Chamber’s weekly radio show to give us a better idea of the impact a good story can have on your customers.

“That emotional connection with the customer is so important,” he said. “Storytelling is a very emotional marketing technique. It pulls the customer in almost instantly.”

Ryan adds, “You not only want to generate more revenue but you also want more people telling the story of your brand. Stories are what people remember.”

Good Deeds, Good Branding

So, what’s a successful marketing campaign we may remember from years past?

Ryan chose the Christmas campaign WestJet did in 2015, which saw every employee in the company do a good deed in their community.

He said, “They told a beautiful story without even having to acknowledge their product. And it worked.”

Parting Advice

For a business having trouble finding that creative spark, Ryan gives the following two keys for shaking up your marketing plan:

  • Be open to new ideas
  • Look past the product and have a better look at the difference your product makes. That’s the story you want to tell

freshlook marketing provides coaching and consulting to businesses looking to grow. Find out more at freshlookmarketing.ca

Join us on 680 CJOB every Saturday at noon for Bold Radio, an hour of advice, insight and discussion about the issues affecting our business community.